Avenue Vine

“It became necessary to offer drank™ for sale online to accommodate the growing demand for the product,” said Peter Bianchi, founder and CEO of Innovative Beverage Group. “We were receiving emails from people and businesses across the U.S. and as far away as the Netherlands asking how they can purchase drank™. We feel that getting our product to consumers via the internet will further fuel the recent frenzy that has made drank™ so popular, and this is just the beginning,” Bianchi added.

drank™, a lightly carbonated grape flavored beverage, is a unique addition to the New Age beverage category designed to have an extreme calming effect to relax the mind, body and soul. drank™ combines the natural calming effects of melatonin, valerian root and rose hips, and has quickly captured the attention of the public as the new go-to beverage for people looking to relax without resorting to medication, sleep aids or alcohol. The product is sold in prominent purple 16 ounce cans bearing the popular slogan “Slow Your Roll.”

drank™ is the first proprietary product from Innovative Beverage Group and has recently received national media attention being featured on Fox News, and in many popular websites and publications including The Chicago Tribune, perezhilton.com, and the Houston Business Journal to name a few. drank™ is currently available in grocery and convenience stores in a growing number of cities including , Houston, Dallas-Ft. Worth, Waco, and Austin, TX; Baton Rouge, Lafayette, and Shreveport, LA; Las Vegas, NV; Memphis and Jackson, TN; and Jackson, MS; and St. Louis, MO. The Company recently added New York and Connecticut to the growing number of territories where the product is now available.

About Innovative Beverage Group Holdings, Inc.:
Innovative Beverage Group Holdings, Inc. (OTC.PK:IBGH) is a Nevada based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The Company recently launched its first proprietary product drank™. Dubbed the world’s first extreme relaxation beverage, drank™ was created to induce a natural calming and soothing effect when consumed. drank™ is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank™ is sold in prominent purple, signature 16 ounce cans bearing the slogan "slow your roll' and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although the Company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative's proprietary product division has become foremost in their business model. Recent corporate strategies have been focused on the marketing and distribution of drank™ to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will compliment drank™ and provide consumers with an array of new and unique concepts in the New Age beverage category.

HOUSTON--October 5, 2008