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July 20, 2008
Rosé Wine Sales Soar Across Britain
Sales of rosé wine have risen by a quarter this summer, it is claimed. The variety, once derided for its sweetness, is leading growth in wine sales and now accounts for one in every 10 bottles sold in Britain, experts believe.
"This, coupled with the ongoing success of the classic sweeter variety, has seen rose become a surprise summer hit of 2008."
Melissa Draycott, Sainsbury's senior wine buyer, said: "Over the last year we have seen a rising interest in crisp, dry roses with some varieties experiencing a sales increase of 100 per cent as traditional red and white wine drinkers look to try something new.
Rosé from the US is most popular among Britons with 52 per cent of total sales.
French varieties have a 10 per cent shares of the market, followed by Italy (nine per cent), Australia (7 per cent) and Portugal (5 per cent).
"Drier varieties such as grenache and zinfandel show no signs of a decline," Miss Draycott said.
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"However, these new, drier roses are helping a rose renaissance gather pace with still stronger sales forecast next year."
Source: “Rosé wine in the pink as sales soar across Britain,” Telegraph UK, July 20, 2008
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Posted by fortna at July 20, 2008 03:25 PM
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