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May 21, 2008
‘Camitz’ Swedish Sparkling Vodka Coming to USA
The next innovation in the buoyant high-end vodka market is rolling out this spring--Camitz Sparkling Vodka, an organic Swedish brand offering a patented carbonation process that ensures the vodka’s bubbles retain the same “chemical DNA” as the multi-distilled spirit itself. Imported by Manhasset, New York’s O2B Brands, Camitz carries a suggested retail of $45 per 750-ml., and is being distributed by Southern Wine & Spirits in key markets like New York, Florida, Nevada and California, with more to follow.
O2B Brands executive director David O’Brien says the marketing approach for Camitz will center on building enthusiasm in the high-end restaurant and hospitality trade, where the brand’s versatility— in traditional vodka cocktails, as a substitute for Champagne in drinks where bubbly is used as a float, or as a pairing with a variety of foods—will encourage a number of consumption opportunities.
In New York, Camitz has already made progress in this area, with entry into restaurants such as Le Cirque, Aureole, Park Avenue Spring, Smith & Wollensky and Danny Meyer’s Union Square Hospitality Group, and off-premise establishments like Sherry-Lehmann, Morrell’s and Astor Wine & Spirits.
Source: “Swedish Sparkling Vodka Rolling Out In US,” Dan Marsteller, May 21, 2008
Posted by fortna at May 21, 2008 09:46 AM
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