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The Kahlua brand, which lost volume in the U.S. in the early part of the current decade—has been a priority for Pernod since it acquired the brand from Allied Domecq in 2005. Marketing the liqueur through its Malibu-Kahlua International unit, Pernod has ramped up attention—and promotional spending, on Kahlua of late, launching a new international ad campaign entitled “Explore Your Curiosity” late last year...

"The rich, exotic flavor of dark chocolate is the perfect complement to Kahlua," said Cyril Claquin, Senior Vice President of Marketing for Malibu-Kahlua International. "Mocha consistently ranks as a favorite among both our consumers and coffee drinkers*, so we are confident that they will enjoy the pairing of Mocha with the unique flavor of Kahlua."

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The launch of flavors is Kahlua's biggest innovation in the last decade and a top priority since the brand was acquired by Pernod Ricard in late 2005. "Kahlua receives a great deal of attention within our premium portfolio, and we are confident that Mocha will add to the momentum that Kahlua French Vanilla and Kahlua Hazelnut have built since their launch in May 2007," said Susan Kilgore, Kahlua Brand Director for Pernod Ricard USA. "We will support the launch of Mocha with consumer in-store sampling, where legal, a 50ml trial program and specially designed POS materials including case cards and shelf talkers."

Kahlua Mocha will be available in 50ml, 750ml, and 1L sizes. The 750ml will retail for a suggested price of $17.99.

Delicious Kahlua Mocha Recipes include:

Iced Mochaccino
3 parts Kahlua Mocha
2 parts chilled espresso
Combine ingredients and serve over ice.

Mocha Bulldog
1 part Kahlua Mocha
1 part Stoli Vodka
1 part cola
Combine ingredients and serve over ice.

Mochatini
1 1/2 parts Kahlua Mocha
1 1/2 parts Stoli Vodka Combine ingredients in a cocktail shaker. Add ice and shake. Strain into a chilled martini glass.

Mocha Freeze
1 part Kahlua Mocha
2 parts coffee
2 scoops ice cream OR 2 parts cream
Combine ingredients in blender.
Blend and pour into glass.

Kahlua and Pernod Ricard USA urge all adults to accept responsibility when considering consuming alcoholic beverages. For more information, please visit www.AcceptResponsibility.org.

About Kahlua:
The world's number one selling coffee liqueur, Kahlua was created in 1936 deep in the heart of Mexico. Kahlua is made from 100 percent Arabica coffee beans that are shade grown in the foothills of Mexico and roasted to perfection. The coffee is blended with the finest imported rums and sweetest vanilla to create the exotic taste that is uniquely Kahlua. This distinct taste has received international acclaim, including silver at the 2007 International Wine & Spirits Competition. Kahlua is operated and marketed globally by Malibu-Kahlua International, a unit of Pernod Ricard. In the United States, Kahlua is imported and marketed by Pernod Ricard USA, alongside leading brands including Malibu, Jameson, and Seagram's.

About Pernod Ricard USA:
Pernod Ricard USA urges all adults to accept responsibility when considering consuming alcoholic beverages. For more information, please visit: www.AcceptResponsibility.org.

Pernod Ricard USA, based in Purchase, N.Y., is a leading producer, importer and marketer of prized spirits and wine brands in the United States and is one of the fastest growing subsidiaries of the world's #2 spirits company and #4 wine company, Paris, France-based Pernod Ricard, S.A. The completion of Pernod Ricard's acquisition of Allied Domecq in 2005 vaulted Pernod Ricard USA to the forefront of the U.S. spirits market, doubling the company's sales value and market share. The company is now the third largest in the U.S. spirits industry by sales value and the fifth largest by sales volume in the U.S.

Pernod Ricard USA's leading brands include Kahlua(R) Liqueur, Chivas Regal(R) Scotch Whisky, Seagram's Extra Dry Gin(R), Malibu(R) flavored Rum, Stolichnaya(R) Vodkas, Jameson(R) Irish Whiskey, The Glenlivet(R) Single Malt Scotch Whisky, Wild Turkey(R) Bourbon, Beefeater(R) Gin, Hiram Walker(TM) Liqueurs and Martell(TM) Cognac, as well as Jacob's Creek(R) and Brancott Estate(R) wines, Perrier Jouet(R) Champagne, Mumm® Champagne and Mumm Napa(TM) wines, and Pernod(R) and Ricard(R) Liquors.

PURCHASE, NY, UNITED STATES--May 16, 2008