Avenue Vine

This marks the sixth year that Charles Krug Winery has partnered with Morton's—The Steak House. Dinners and charity auctions were held at Morton’s locations in Annapolis, MD, Minneapolis and Troy, MI, and Palm Desert, CA.

Advertisements, (article continues below)

“Pairing a library selection of Vintage Selection Cabernet’s with Morton’s great steaks is delicious, and each big bottle we auction means more wishes granted,” says Charles Krug proprietor Peter Mondavi, Jr. “We are proud to be part of Morton’s 30th anniversary “30 Wishes for 30 Years” campaign this year, and we deeply appreciate the contributions of the winning bidders and the loyalty of all those who joined us at Morton’s. The dinners are a win-win for everyone involved.”

The Peter Mondavi Family donated a series of custom-etched Primats, as 27-liter bottles are known, created especially for these events. Each immense bottle weighs around 85 pounds and is equivalent to three cases of wine, or 36 750ml bottles. 100% of funds generated benefit each local Make-A-Wish chapter and, this year, the big-bottle auctions raised enough money to grant the wishes of seven children diagnosed with life-threatening illnesses.

About Charles Krug:
Charles Krug is Napa Valley’s first winery, founded in 1861 and operated for three generations by the Peter Mondavi Family. In 2003 the family initiated the conversion of its 850 acres of prime Napa Valley land to organic and sustainable viticulture practices, and today is among the most extensive organic growers in the Napa Valley. Visit www.charleskrug.com for more information.

St. Helena, CA, May 15, 2008