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February 28, 2008
Historic Event Celebrates Company’s Commitment to Customers
Starbucks Espresso Training Delivers on the Promise of the Best Customer Experience
In one of its most significant efforts to transform the company and reignite its connection with customers, today Starbucks is conducting an unprecedented in-store education and training event for more than 135,000 partners (employees) in U.S. company-operated stores. As part of this major customer-focused initiative, Starbucks is also introducing a promise to exceed customers’ expectations by delivering the perfect drink every time.
Historic Event Celebrates Company’s Commitment to its Coffee, its Partners and its Customers
“The very heart of the Starbucks Experience is the connection our baristas have with our customers through a shared passion of exceptional coffee,” said Howard Schultz, chairman, president and ceo. “Tonight is about celebrating who we are and reenergizing our focus on and commitment to those things that have made us the world’s leading roaster and retailer of specialty coffee. We are incredibly proud of what we have built, but as tonight clearly demonstrates, we are reaffirming our coffee leadership, and neither we nor our customers will settle for the status quo.”
When customers arrive at their Starbucks store tomorrow morning, they will be greeted with the following promise:
PHOTO CAP: Baristas participate in espresso training at Starbucks in New York, February 26, 2008. Starbucks closed the doors of its 7,100 company-operated stores across America for an unprecedented barista training to perfect the art espresso making. Photo by Keith Bedford/Handout.
At the end of the night, all of Starbucks U.S. partners will pledge their commitment to upholding the uncompromising standards and quality that have made Starbucks the world’s coffee leader. The promise will be prominently posted in every U.S. company-operated store, and baristas will demonstrate a personal commitment to their customers by signing the promise upon completion of tonight’s training.
“We have always been at our best when we have been courageous and pushed for innovation and excellence,” said Schultz. “The last several weeks have shown how serious we are about elevating the Starbucks Experience for our customers, and this is just the beginning."
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While last night's training was focused on U.S. company-operated stores, Starbucks partners in 43 countries outside the U.S. will undergo the training over the course of the coming month. Licensed locations in the U.S. have also committed to taking part in the training over the course of March.
About Starbucks:
Since 1971, Starbucks Coffee Company, (Nasdaq:SBUX), has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with nearly 16,000 stores and more than 170,000 partners (employees) in 44 countries, Starbucks is the premiere roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com.
SEATTLE–February 28, 2008
Posted by fortna at February 28, 2008 06:30 AM
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