Avenue Vine: Mouton’s New 2005 Label, Art by Guiseppe Penone

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January 17, 2008

Mouton’s New 2005 Label, Art by Guiseppe Penone

Since 1945, the labels of Château Mouton-Rothschild have been illustrated by the work of a contemporary artist. To see illustrated examples of the entire collection see article “Sotheby's Labels Mouton Mania,” December 07, 2006, in Avenue Vine.

Last year, the honor was bestowed upon Prince Charles, who dabbles in watercolor–se article “Mouton Label Designed by Prince Charles,” February 28, 2007, again, in Avenue Vine.

For the highly anticipated 2005 vintage, Baroness Philippine de Rothschild has decided to entrust the label art to Italian sculptor Guiseppe Penone. According to the artist, his Mouton 2005 label is designed to represent the growth of the vine leaf and, at the same time, the splayed hand of the drinker, soon to grab a glass of Mouton.

Each year, instead of a fee, the artists are given cases of Mouton for their work, including bottles from the vintage in which their art was used. The price of a single bottle of Mouton 2005 is currently running about $800. The 2004 vintage are selling for around $170 at auction.

Source: After “The new 2005 Mouton label,” Unfiltered, Wine Spectator, January 17, 2008

Additional Articles:
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December 07, 2006
Mouton Label Designed by Prince Charles

February 28, 2007
Sotheby's Labels Mouton Mania

To learn more about Mouton simply paste the word “Mouton” in the search block on the right side of the front page of Avenue Vine.