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June 30, 2007
New San Francisco, CA.,"Green" Wine Bar Opens
In a city that seemingly has a wine bar on every corner, “green” may be the ultimate example of the marketing mandate “differentiate or die.”
According to its owners, a young ex-restaurant manager from San Francisco and his business partner, a Parisian lawyer, Yield Wine Bar is “the only exclusively green wine bar in San Francisco, and perhaps the nation.”
“I saw there was so much confusion about organic [wines]. People wanted to drink these cleaner, healthier wines, but they didn’t know how to access them or get information about them,” Chris Tavelli, 27, says he developed the idea of Yield when he was working at a high-end vegan restaurant, Millennium.
His partner, Celine Guillou, provides the legal savvy for the budding bar.
The wine list features 60 international wines, matched with a small plates menu that veers toward organic or sustainable products. Not all the wines are certifiably organic or biodynamic, Tavelli, who’s a vegetarian, concedes. "It doesn't matter, as long as the winemaker or owner is making a tangible effort to make a positive difference, or involved in environmental organizations. There’s a lot of trust involved.”
Yield Wine Bar is located at 2490 Third Street, south of the city’s Giants ballpark, in a rapidly gentrifying part of San Francisco’s South of Market (SOMA) neighborhood. For more information, go to www.yieldsf.com.
Source: “New "Green" Wine Bar Debuts in San Francisco,” Steve Heimoff < Wine Enthusiast, June 30, 2007
Posted by fortna at June 30, 2007 06:51 AM
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