Avenue Vine

WITS will be held July 17, 2007 at the Meritage Resort, Napa, from 8:00 a.m. to 6:30 p.m.

To review the schedule and register, please visit www.wineindustrytechnologysymposium.com or call (707) 261-8716. Registration fees are $375 per person before June 30th; $425 per person starting July 1. Registration fees are $325 for multiple attendees from the same company. Fees include attendance at the general session, panels, lunch and the Technology Showcase.

Four Separate Tracks Available:
Following a general session, breakout panels will be organized into separate tracks tailored to address the needs of executives in trade sales, consumer direct marketing and sales, finance/management, and operations:

Track A: Trade Sales and Marketing.
Panel 1: Advances in Sales Automation and Category Management
Panel 2: Cutting Edge Retailer Models
Panel 3: New Developments in Supply Chain Technologies, Strategies

Track B: Consumer Direct Sales and Marketing
Panel 4: The Five Habits of Successful Wineries
Panel 5: Consumer Direct Compliance, From A to Z
Panel 6: Understanding and Maximizing Web 2.0

Track C: Finance and General Management
Panel 7: Tips for Successful Technology Project Management
Panel 8: Systems that Drive Net Performance Incentives
Panel 9: Meeting Compliance Challenges Head-on

Track D: Vineyard & Winery Operations
Panel 10: Advances in Wine Production Tools
Panel 11: Trends in Vineyard Management Systems
Panel 12: Streamlining Barrel Management

Now, More Educational:
A “Technology Showcase” will follow the breakout panels, allowing sponsors to showcase their products and services in a trade show format. But the general session and panels will focus heavily on information sharing by users of technology in order to provide relevant, valuable information for attendees. “This year we’ve created a sharper separation between commercial and educational components,” said Lesley P. Berglund, co-chair, “and that will help achieve our objective of providing the industry with a collegial atmosphere for addressing IT challenges and solutions, and surfacing some breakthrough ideas,” she added.

WITS: The Premier IT Forum:
WITS was created in 2005 by a group of wine industry and technology professionals to address the unique information technology needs of the wine industry. WITS is dedicated to creating the premier forum for collaboration among wineries, wholesalers, retailers and leading technology experts to foster learning and discussion. The conference is co-chaired by Lesley P. Berglund and J. Smoke Wallin.

Previous Articles In Avenue Vine:
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“WITS Symposium Focuses: Technology to Drive Revenues and Cut Costs,” July 19, 2006

“Wine Industry Information Technology Symposium 2006,” July 18, 2006

“J Wine Company 2004 Pinot Gris & 2003 Pinot Noir,” July 14, 2005

“The Wine Industry Technology Symposium,” July 12, 2005

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“More on WITS from Avenue Wine Blog
July 29th, 2006
Check out Avenue Wine Blog….”

The WITS Blog
Production, Distribution, Supply Chain and Direct to Consumer Technology for the Wine Industry

6/1/07