Avenue Vine

In addition to the safe prom program, The Century Council announced the launch of several programs throughout the country:

~ “Cops in Shops” was unveiled in Mount Pleasant, South Carolina on April 2, bringing law enforcement officials and retailers together in the fight against underage purchasing of alcohol for minors.

~ Representative Howard Coble (R-NC) and soccer player Siri Mullinix were in Greensboro, North Carolina to support the launch of the Century Council’s “Girl Talk”. The program was also launched in Nashua and Manchester, New Hampshire on April 13 with the support of Attorney General Kelly A. Ayotte. “Girl Talk” is a program for mothers and daughters to prevent underage drinking.

~ Representative Michael Ferguson (R-NJ) was in Skillman, New Jersey on April 12 to support the launch of “Ask, Listen, Learn,” a program that helps parents have effective conversations about alcohol with their kids.

~ Colorado Attorney General, John Suthers, joined The Century Council in Colorado Springs, Colorado on April 17 to continue the “We Don’t Serve Teens” campaign launched in Denver earlier this year. The “We Don’t Serve Teens” initiative informs adults that providing underage youth with alcohol is unsafe, illegal and irresponsible.

~ Speaking to local communities throughout the country, Brandon Silveria shares his tragic story of drunk driving and underage drinking with the “Brandon Tells His Story” program. This program was launched in Hilton Head, South Carolina on April 4, China Grove, North Carolina on April 16 and Fishers, Indiana on April 17. Indiana Attorney General, Steve Carter, joined Brandon and his father, Tony, in Fishers, Indiana where “Tony’s Tips” was also launched. Brandon shared his lifesaving story in Atlanta, Georgia on April 19 with the support of Georgia Attorney General Thurbert E. Baker. Finally, “Brandon Tells His Story” was also launched in Hamilton, New Jersey beginning April 23 with the help of New Jersey Attorney General Stuart Rabner.

“We are committed to supporting The Century Council in their work educating communities about the dangers of drunk driving and underage drinking,” stated Chris Swonger, senior vice president of corporate affairs, Beam Global Spirits & Wine. “The Century Council continues to share valuable programs for youth, parents and communities throughout the country. Beam Global is pleased to work with The Century Council and support programs that help start the dialog that parents should have with their kids.”

Beam Global Spirits & Wine has an extensive history of supporting programs that help fight drunk driving and underage drinking. Through its drink smart responsibility platform, Beam Global educates consumers on how to make responsible decisions about alcohol and reminds them of these basic principles 1) if you’re under 21, don’t drink; 2) if you’re of legal purchase age and choose to drink, do so in moderation; 3) never drive drunk and 4) if you can’t drink responsibly, don’t drink at all. Beam Global helps fund The Century Council and supported The Century Council’s “Alcohol 101 Plus” and “65 percent” programs throughout the country in 2006. Beam Global made donations to the Michael Andretti Foundation and Robby Gordon Motorsports to fund alcohol education programs.

About Beam Global Spirits & Wine:
Inspiring conversations around the world, Beam Global Spirits & Wine, Inc., is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam Bourbon, Sauza Tequila, Canadian Club Whisky, Courvoisier Cognac, Maker’s Mark Bourbon, Laphroaig Scotch Whisky, Larios Gin, Whisky DYC, Teacher’s Whisky, DeKuyper Liqueurs, Knob Creek Bourbon, Starbucks Liqueurs™ and Clos du Bois Wines. Beam Global Spirits & Wine is part of Fortune Brands Inc. (NYSE:FO), a leading consumer brands company with annual sales exceeding $8 billion. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.

DEERFIELD, Ill.–May 4, 2007