Avenue Vine

Cellar 360 will occupy over 6,000 square-feet of retail space on the Plaza level of the Woolen Mill Building in Ghirardelli Square. Cellar 360 will bring the wine country experience to the beloved and historic San Francisco icon, offering wine lovers who don't have sufficient time to travel to Napa or Sonoma the opportunity to taste premium wines and dine on delicious dishes that were created especially to pair with them; participate in wine education and discovery tastings hosted by certified wine educators from Napa's COPIA; and purchase wines and wine accessories. Whether a romantic tete-a-tete over a bottle of Pinot Noir and an array of savory tapas, or a large group of business associates relaxing and learning together after a long day of meetings, wine country casual will blend with San Francisco sophistication as Cellar 360 provides the perfect setting with al fresco seating in Ghirardelli’s urban vineyard setting.

Cellar 360 will compliment new tenants that have recently opened at Ghirardelli such as Wattle Creek Winery, Coffee Bean & Tea Leaf, and Yap Wraps. Soon to open is Kara’s Cupcakes in May and Marché on the Square and Lola of North Beach in August as well as a 10,000 square foot spa. More exciting new tenant announcements will be coming shortly.

"Ghirardelli Square is a uniquely intimate physical space and one of the most beautiful locations in the city, making it an ideal spot for our San Francisco Cellar 360," said Tom Johnson, Cellar 360 Director of Operations. "Its architecture and ambience are reflective of so many of the great historic wine estates in Napa and Sonoma. The central location makes it a convenient destination for local wine lovers and visitors. We'll bring the wine country to the city by combining COPIA's highly respected wine education experiences with our broad portfolio of wine offerings and wine-inspired cuisine at the landmark Ghirardelli Square. A visit to Cellar 360 is sure to become one of San Francisco's exciting must-do activities."

Cellar 360 and Ghirardelli Square’s current mix of retailers and specialty stores will also provide service to Fairmont Heritage Place, a joint partnership between JMA Ventures and Fairmont Hotels & Resorts (www.fairmont.com) to develop the city’s first luxury private residence club homes at Ghirardelli Square. Fairmont Heritage Place is an integral part of the overall revitalization of the landmark Square. The highly anticipated private residence club project is currently under construction at Ghirardelli Square and ready for occupancy in spring 2008.

Offering 1/10th ownership interests of just 54 highly appointed homes, this is a limited once in a lifetime opportunity to own a piece history in San Francisco. Owners will luxuriate in the magnificent views of the bay and enjoy living in a beloved San Francisco icon that has been transformed into an urban oasis. Each residence will include the finest interior finishes, an expansive floor plan -- perfect for entertaining -- as well as state of the art business facilities.

To learn more about Fairmont Heritage Place at Ghirardelli Square, please contact a Fairmont Heritage Place representative at 800.921.8865 or visit the newly opened sales center at the San Francisco Fairmont Hotel atop Nob Hill. A limited amount of Charter Memberships are now being offered.

Steeped in the history of San Francisco, Ghirardelli Square dates back to the mid-1800s, when it served as the original site of the Ghirardelli family's chocolate, cocoa, mustard and box factories. Today, it is a destination for San Francisco Bay Area residents and visitors offering shopping, waterfront dining, family events and more. One of the first successful mixed-use redevelopment projects in the United States, Ghirardelli Square has been a San Francisco landmark for more than 100 years. To ensure its preservation, Ghirardelli Square was granted National Historic Register status in 1982.

About Cellar 360:
Based in Healdsburg, California, Cellar 360 is a one-stop, multi-brand wine experience offering consumers the opportunity to taste and purchase bottlings from award-winning wine estates in many of the world's best growing regions, including California's Napa and Sonoma AVA's, Australia, New Zealand and Italy.

ABOUT COPIA:
The American Center for Wine, Food & the Arts, headquartered in downtown Napa, is a non-profit discovery center whose mission is to explore, celebrate and share the many pleasures and benefits of wine, its relationship to food and its significance to our culture. For more information, visit www.copia.org.

About JMA Ventures:
JMA Ventures is a full service real estate investment firm, serving as managing member of over $800 Million in existing projects, spanning office, retail, industrial/telecom, hospitality, leisure and residential development. Founded in 1986, our San Francisco based company has focused on delivering superior risk adjusted returns to our investors while providing quality product and improving the communities and environments we conduct business in. Current projects include Ghirardelli Square, Rincon Park Restaurants and 706 Mission Street in San Francisco, Homewood Mountain Resort in Lake Tahoe, the Hotel Avery in Truckee, CA, LLC (“JMA”), and. For more information, visit www.jmaventuresllc.com.

About Fairmont Heritage Place:
Fairmont Heritage Place is an exclusive private residence club collection offering vacation home ownership in some of the world’s most sought after locations. Fairmont Heritage Place Acapulco, its first residence club, opened in September 2004. Located next to The Fairmont Acapulco Princess resort, this residence project is already in its third phase. Fairmont Heritage Place also manages the Fairmont Heritage Place Franz Klammer Lodge in Telluride, Colorado and planning is underway for Fairmont Heritage Place homes in Idaho's Tamarack Resort, Turks & Caicos, Dubai, and Zimbali, South Africa. Future development is being planned at select Fairmont resort locations, as well as potential joint ventures with third party developers in other locations. For additional information, please visit our website: www.fairmontheritageplace.com.

About Fairmont Hotels & Resorts:
Featuring a collection of fabled castles, secluded lodges, storied meeting places and modern retreats, Fairmont Hotels & Resorts opens the doors to some of the world's most celebrated addresses. With locations throughout nine countries, our 50 distinctive hotels - including The Fairmont San Francisco, The Fairmont Banff Springs and London's Savoy - promise travelers rich experiences and lasting memories in unparalleled settings. Committed to growing its portfolio of world-class hotels, Fairmont will soon reflag five hotels in Kenya and anticipates the 2007 re-opening of New York's famed Plaza Hotel. Future Fairmont Hotels & Resorts also include locations in Cairo, Turks & Caicos, Abu Dhabi and Dubai's Palm Island. Fairmont Raffles Holdings International owns and operates 120 hotels worldwide under the Fairmont, Raffles, Swissôtel and Delta brands. For more information or reservations, please call
1-800-441-1414 or visit www.fairmont.com

SAN FRANCISCO--April 29, 2007