Avenue Vine

"This innovative collaboration matches a large, affluent audience with the benefits they're looking for: exclusive access to the unparalleled quality and diversity of Sonoma County wine and the entire wine country lifestyle experience," said Honore Comfort, executive director, Sonoma County Vintners.

Year-round Visa Signature cardholder benefits with Sonoma County Vintners include "Show Your Card" perks at participating member wineries: ranging from complimentary wine tastings to discounts on wine purchases; custom-designed "Signature Sonoma" Access events at winery locations exclusively for Visa Signature cardholders; and the "Signature Sonoma Winemaker Dinner" program, held throughout the year at select restaurants in key Visa Signature markets. As the Presenting Sponsor of the Sonoma County Showcase of Wine & Food, Visa Signature will also feature prominently in all event marketing and promotional materials, and special offers and events will be created for Visa Signature cardholders.

While providing special benefits to Visa Signature cardholders, the program also offers Sonoma County Vintner member wineries valuable brand exposure with an active and affluent Visa Signature consumer base.

From benefits that save time, to benefits that safeguard purchases, Visa Signature helps cardholders get the most out of life. In addition to a choice of numerous airline, hotel and other premium reward partners, cardholders enjoy access to round-the-clock complimentary concierge services through the Visa Signature Concierge, exclusive reservations at the hottest restaurants, as well as premium merchant offers and access to exclusive events like the Kentucky Derby, Super Bowl, or the Tony Awards. Since the Visa Signature card is accepted at millions of merchants worldwide, cardholders have even more opportunities to make their Signature wishes come true.

For additional information about Visa Signature Sonoma County Vintners packages, and other offers from Visa Signature, please visit www.visa.com/signature.

About Visa:
Visa USA is the nation's leading payment brand and largest payment system, enabling banks to provide their consumers and business customers with a wide variety of payment alternatives tailored to meet their evolving needs. Visa USA is committed to increasing the choice, convenience, acceptance and security of Visa payments for all stakeholders in the payment system - members, cardholders and merchants. Through its 13,369 member financial institutions, more than 500 million Visa-branded cards have been issued to cardholders in the United States. Worldwide, cardholders in more than 150 countries carry more than 1 billion Visa-branded cards, accounting for more than $3 trillion in annual transaction volume. VisaNet, Visa's global processing system and the world's largest financial network, processes transactions with unparalleled reliability. Visa offers a trusted, reliable and convenient way to access and mobilize financial resources - anytime, anywhere, anyway.

About Sonoma County Vintners:
Sonoma County Vintners is the leading voice of Sonoma County wine, dedicated to increasing awareness and improving the quality image of its wines to consumers, media, and trade locally and globally. With almost 65,000 vineyard acres planted among the county's 13 American Viticultural Areas (AVAs), Sonoma County is considered one of the world's premier winegrowing regions, producing an unparalleled range of varietals and wine styles. SCV has promoted this diversity and quality since 1944, and currently represents more than 150 member wineries. For more information on the wines and wineries of Sonoma County, visit www.sonomawine.com.

Source: Press Release; “VISA SIGNATURE PARTNERS WITH SONOMA COUNTY VINTNERS TO OFFER CARDHOLDERS THE BEST IN WINE AND FOOD,” San Francisco, CA--January 30, 2007