Avenue Vine

"Las Vegas knows how to throw a party and this confirms that we do it bigger and better than anyone," said Mayor Goodman, chairman of the Centennial Commission. "In addition to marking Las Vegas' place in history, breaking the Guinness World Record with BV Wines was a fitting finale to what was a phenomenal Centennial year."

The Las Vegas Toast of the Century by BV shatters the previous record of 10,079 held by a Japanese sake company. In order to qualify to break the world record, all documented participants must be led in a toast, raise their glasses in unison and drink at the same time. R&R Live, a Las Vegas-based event management company, organized the record attempt. More than 60 event staff and volunteers greeted and registered thousands of participants, checked IDs and poured more than 200 cases of the appropriately named Century Cellars Chardonnay by BV to provide samples for the toast.

"When BV became an official sponsor of the Las Vegas Centennial, we knew this presented a one-of-a-kind opportunity to celebrate the century in a very big way," said Tom Scott, Director of Public Relations, Diageo Chateau & Estate Wines. "Over 13,500 people will always remember where they were for New Years 2005 -- setting a world record and making history with BV and Las Vegas."

As an official sponsor of the Centennial celebration, The Las Vegas Toast of the Century by BV on New Year's Eve culminated a year of BV activity in support of the centennial. BV launched a Vineyard to Vegas Tour in May of 2005, paralleling the Las Vegas Convention and Visitors Authority's Road to Vegas Tour, a nationwide concert series with multi-platinum rock group Collective Soul. The tour ended in Las Vegas in July 2005 at the official Las Vegas 100th Birthday Bash, headlined by the Red Hot Chili Peppers.

Beaulieu Vineyard wines are produced by Diageo Chateau & Estate Wines (DC&E), which is part of Diageo, the world's leading premium drinks business. DC&E also produces and markets Sterling Vineyards, Sterling Vintner's Collection, Solaris, and Blossom Hill, as well as the French wines of Barton & Guestier. DC&E is also a leading importer of classified Bordeaux in the U.S. and F.E. Trimbach wines from Alsace. A collection of Burgundy estate-bottled wines and several other fine European wines complement the selection. Diageo's broader business includes Smirnoff Vodkas and flavored malt beverages, Guinness, Bailey's Irish Cream, Crown Royal, and Captain Morgan Original Spiced Rum, as well as many other of the world's leading premium drinks brands. The company is listed on both the New York Stock Exchange and the London Stock Exchange. Please enjoy our quality responsibly.

ABOUT THE LVCVA

The Las Vegas Convention and Visitors Authority (LVCVA) is charged with marketing Southern Nevada as a tourism and convention destination worldwide, and also with operating the Las Vegas Convention Center and Cashman Center. With approximately 133,000 hotel rooms in Las Vegas alone and more than 9.5 million square feet of meeting and exhibit space citywide, the LVCVA's mission centers on attracting ever-increasing numbers of leisure and business visitors to the area. For more information, go to http://www.lvcva.com or http://www.VisitLasVegas.com.

Source: “Las Vegas and Beaulieu Vineyard Break Guinness World Record,” Las Vegas Convention and Visitors Authority, LAS VEGAS--June 20, 2006