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April 12, 2006
Smirnoff Stays Top As spirits
Smirnoff vodka was the best-selling international premium spirit of the past year – keeping the Diageo-owned brand's nose in front of Bacardi – both in terms of volume and sales.
Diageo today (April 10, 2006) announced Smirnoff as the number one-selling premium distilled spirit in the world for the second year in a row, according to figures from industry analysts Impact.
Smirnoff global president James Thompson said: “We’ve known for a long time that Smirnoff’s smooth, premium quality and crisp, classic taste make it one of the best vodkas out there.
“Smirnoff’s success comes from the distinctive, high-quality product, its heritage, excellent advertising and new packaging that conveys Smirnoff’s status as a world-class vodka.”
Source: “Smirnoff retains top spot for spirits,” J-DET, April 10, 2006
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Smirnoff Brand Looks To Be Refreshed-A Report
Diageo reportedly wants to revamp the marketing of its vodka brand Smirnoff.
According to PR Week, the UK drinks giant is seeking a new US advertising agency to devise a global campaign strategy for Smirnoff that would initally be tested in the US.
Diageo officials in the US were unavailable for comment when contacted (April 7, 2006).
Source: “Diageo looks to refresh Smirnoff brand - report,” J-DET, April 7, 2006
Posted by fortna at April 12, 2006 03:51 AM
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