Avenue Vine

The ten newly launched winery websites using IBG's REthink Engine are August Briggs, Dutcher Crossing, Fritz Winery, Fort Ross Vineyard and Winery, Green Truck, Londer Vineyards, Matthiasson, St. Helena Road Winery, Sonoma-Cutrer and Thirteen Appellations.

IBG's REthink Engine allows wineries to seamlessly integrate their online sales efforts, order processing, inventory management, wine club management, credit card processing, customer support and more. A web-based software platform, the REthink Engine takes wineries to the next level of online customer sales and service without any in-house hardware or software upgrades. Its unique design gives wineries the ability to manage their online content and store offerings as well as customer communications without a background in technology or website design.

"Our REthink Engine direct sales system is now utilized by multi-brand, international wineries as well as small family wineries," explains IBG CEO Paul Mabray. "Size is not an issue anymore when it comes to connecting directly with the end-consumer, but is now seen as a mainstay of every progressive thinking winery."

Inertia Beverage Group was founded in 2002 by a group of wine industry professionals and technology innovators and veterans with the goal of revolutionizing the direct sales channel and helping the wine industry sell smarter. More information on Inertia Beverage Group, the REthink Engine and the REthink Initiative is available at www.inertiabev.com.

Contacts
Inertia Beverage Group
Paul Mabray, 707-227-2187
paul@inertiabev.com
or
Wark Communications
Tom Wark, 707-933-9313
tom@warkcommunications.com

Source: Press Release; "Inertia Beverage Group Launches Ten New On-Line Winery Stores; 250 Brands Now Using IBG's Rethink Engine E-commerce Solution," Inertia Beverage Group, March 24, 2006