Avenue Vine

Norwalk, Connecticut-based Diageo has released its newest flavor addition to the Smirnoff portfolio, a lime-flavored vodka that aims to bring “everyone’s favorite garnish” front and center.

“Smirnoff Lime is a natural extension to our flavor line as lime has long been a staple flavor in the creation of cocktails,” says Mark Breene, Smirnoff’s vice president.

Smirnoff Lime is made using the same triple distillation and proprietary filtration methods as the original vodka and is highly mixable, according to the company. Diageo recommends it in drinks ranging from the simple vodka and tonic water or cola to cocktails such as the Cosmopolitan or the Lime Island Ice Tea, made with Smirnoff Lime, gin, rum, Tequila, Triple Sec and sour mix.

At 35-percent alcohol-by-volume, Smirnoff Lime retails for $12.99 a 750-ml. bottle and joins a portfolio that includes Watermelon, Strawberry, Cranberry, Raspberry, Vanilla, Citrus, Green Apple and Black Cherry.

Source: “Diageo Launches Smirnoff Lime,” Laura Pelner, January 27, 2006