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January 10, 2006
Smirnoff Cornucopia Flavors Lime Mellon Berries
Diageo is to launch Smirnoff Lime, the latest addition to its vodka stable, in the US this month.
Smirnoff Lime becomes the ninth flavor extension to Diageo’s flagship vodka, with flavors including watermelon, strawberry and cranberry.
“Flavored vodkas continue to fuel the growth of the vodka category and Smirnoff leads the pack,” said Mark Breene, vice-president for Smirnoff. “Smirnoff Lime is a natural extension to our flavor line as lime has long been a staple flavor in the creation of cocktails.”
Smirnoff Lime will be available in six bottle sizes with the 750ml bottle expected to sell for US$12.99.
Source: “Diageo to launch Smirnoff Lime extension,” J-DET, January 10, 2006
Posted by fortna at January 10, 2006 09:54 AM
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